Celebrate Lounge Times, Come On!
It’s official! Altair the Label is one year old! While we’ve dedicated all of our years to creating loungewear for life, we can’t help but look back on the growth we’ve made so far. The past twelve months have held core memories, business milestones, and overwhelming support from customers worldwide.
Through eight product launches, six restocks, nine exclusive sales and offerings, and thousands of customer orders we feel like we’ve seen all the loungewear world has to offer– and we’re eager for more. Before we get ahead of ourselves, let’s take a walk down memory lane and reminisce in some Altair nostalgia.
New Year, New Sets
We all know the next best thing to loungewear is new loungewear. And our first year in business, we laid all our new cards out on the table. This year we saw nine new product launches, offering over 30 exclusive products since our fruition.
Our collection of loungewear has grown from including 21 luxury pieces to including over 50 luxury pieces just for you. Because what’s the point of shopping for loungewear, if you don’t have choices? Whether you’ve been here since the beginning with the OG collection or you’ve just discovered us through a new and trending piece, we’re so happy you’re here.
Voted Most Likely to Sell Out
Picking a favorite set for us would be like picking a favorite child– impossible. But when it comes to our customers, there’s one matching set that gets added to cart more than all the rest. Designed in a charming print of neutral colors, it’s the Meadow set in gingham that’s at the top of everyone’s wish list! And we totally understand why.
The Meadow set has been part of Altair’s loungewear collection for almost the entire year we’ve been in business and it’s been the one set that customers come back to again and again. Maybe it’s the demure fit of the flowy top and flutter sleeves, the comfortable stretchy waistband, or the soft linen blend that’s perfect for any season. Whatever the reason for its sold out success, the Meadow is a high-selling item, so you better snag it before we have to prep for another restock!
The 5-Star Reviews Are In
Every set at Altair is exclusively designed to fit all kinds of needs for all kinds of moments. We took no shortcuts when designing our matching sets for functionality and went above and beyond in including the features we know you love. Pockets, nursing friendly tops, adjustable waistbands, collared necklines, buttery soft materials, and more.
Even though every set has its own assortment of helpful features, there’s one set that has customers sharing their praises to the masses. Let’s have a round of applause for the Monterey set in sage, the ribbed matching set that’s received 10 5-star reviews! This matching lounge set is designed in a sophisticated sage shade and has become the best two piece outfit for moms everywhere.
“I love this set & I wear it constantly! Date nights with the husband, going to class, work, casually hanging out at home, everything! It’s very cute together and styled separately!”
And there’s more where that came from. Check out the Monterey in rust for more color options of this highly coveted set.
Shop the Monterey set: Sage, Rust
The Altair Color of the Year
Speaking of color options, did you know our vast collection of luxury loungewear includes over 20 colorways? There are 24 to be exact. That basically means you’ll never experience a shortage of variety when it comes to Altair. Our matching sets for women can be neutral and paired to fit every staple piece you already own, or we can be that subtle pop of color you’ve been looking for to push your fashion boundaries.
Whatever color you reach for, there’s one color that goes with everything and has been a basic in everyone’s closet this year. It’s warm. It’s cozy. It comes in textures of gauze and muslin. The Altair color of the year is oat– and we’d bet you’ve got a shade of it somewhere in your wardrobe right now. We get it, you can’t resist the oat shade that makes every other neutral shade jealous.
Shop our lounge sets in oat: Carmen, Tulum
The Altair Texture of the Year
Whether it’s a matching sweatsuit set during the winter or our favorite satin two piece set for women during the summer, each piece of loungewear will always hold a special place in our hearts. Two piece sets for women don’t have to be worn all months of the year to be great, but one dreamy texture makes it easy to transition from the bedroom to the office, or from summer to fall.
It’s lightweight and looks layback and lived in– to nobody’s surprise– it’s linen! We know linen is that whimsical loungewear material that makes you feel elegant and casual. It’s the texture that really does no wrong, so why not make three linen-blend sets that fit just right? Stock up on linen and be ready for any occasion.
Shop our linen-blend lounge sets: Meadow, Isla, Clara
Slide Into Our DM’s (No, Really!)
While we consider ourselves loungewear connoisseurs, social media is a beast we are constantly learning how to tame. The shopping magic happens on our website with our entire loungewear collection right at your disposal, but we all know the power of social media and the magic that happens right at your fingertips.
Through Instagram we’ve been able to connect with and create a community of loungewear lovers we could only dream of. Our online community has been an essential building block in Altair’s success, and since day one we’ve watched our following grow to over 17k followers! Now that’s a lot of people who really love loungewear! Better yet, that’s a lot of people who love upgrading their everyday apparel to be high-end attire.
Our Trips Abroad
From orders placed right by our homebase in Arizona to orders placed in Portugal, we’ve been shocked at how the Altair name has found its way into closets around the world. Living rooms, beaches, farmer’s markets, and cruises– call us world travelers because our matching sets have seen it all. It’s a good thing we’ve got just the matching outfit for your next photo halfway across the globe.
Shop our favorite sets for traveling: Red-Eye Flight Outfits, Vacation Outfits, Road Trip Outfits, Airport Outfits
The Altair Family Photo Album
We’re basically never beating the allegations that Altair creates loungewear for life. We’ve got short sets that are perfect for long days at the beach, bamboo sets perfect for lounging at home, button down sets perfect for postpartum, and (of course) matching sets for your beautiful bridal party. Our loungewear sets do all that and more, and we’re honored to be part of your life moments, big and small.
What’s the Best Loungewear Set? There’s One Clear Winner.
We couldn’t make a list of our business milestones without highlighting the set that raised the standards for everyone. This matching set entered Altair’s evolving loungewear collection at the beginning of the summer of 2024 and altered our company and customer chemistry (in a good way, of course). Last but not least, we celebrate the Hampton set in umber. A two piece matching shorts set in a pinstripe pattern and boxer short style that took the loungewear world by storm and captivated the closets of customers everywhere.
From being styled with tanks and sneakers, to being the go-to set for getaways around the world, the Hampton set is designed for forever wardrobe rotations. Good thing we offer it in three different colors too.
Shop the Hampton set: Umber, Azul, Strawberry
A Note From Our Founders
Cheers to Years in Loungewear
As we always say, obsessed is an understatement. We are blown away by what we’ve been able to accomplish this year because of people like YOU who love timeless loungewear just as much as we do.
We’re so grateful for this shared love, and we’re proud to say we plan on continuing to elevate closets around the world one luxury loungewear set at a time. Thanks for joining us on this journey!
xoxo,
Altair the Label
