Imagine this. You’re browsing through the cutest matching loungewear sets online at Altair the Label. You’ve been shopping for an embarrassingly long amount of time at this point, and your cart is stocked full of our comfortable sleepwear pajamas, the breeziest and best sets for travel, and an extra nursing-friendly gift for your girlfriend who just had her first baby.
You’re about to end your shopping journey when you see this phrase on one of the product descriptions.
“Designed exclusively by Altair.”
What does it mean? Why does it matter? Does this affect if you should buy all this luxury loungewear from this small business, or should you take your wallet elsewhere?
We have some good news. This little phrase makes ALL the difference when buying loungewear (or any sort of wear) from a small business like ours versus a larger online retailer with hundreds of vendors.
1. Designed for Quality, not Quantity
The phrase quality control is often thrown around, but here at Altair, it’s a top priority. Before anything hits our site and lands on your doorstep, every piece of clothing is sampled and critiqued for quality.
This includes talking about the design process, getting rough first samples in, critiquing those samples over and over, and sending them back for another round of production and sampling. A process like this can take several months, but our team puts in the work to make sure you have the best luxury loungewear.
2. Designed to Last
There’s nothing worse than investing precious time and energy into the perfect outfit for your next big event, spending your hard-earned money on what you hope is the best addition to your closet, and then realizing that your new shirt, pants, or matching set, is already falling apart. You know the signs. Loose seams, faded colors, itchy textures…it’s a disheartening and unforgiving experience.
In a world of fast fashion, long-lasting clothes are a thing of the past. That’s why we decided to make clothes that stand the test of time. Whether you’re sleeping in our delicate, silk-like Isabel pant or spending a chilly beach day in our thick, cable-knit Cielo set, you’ll find that our textures and materials are designed to withstand everyday wear and tear. Through sandy beaches, windy weather, and unpredictable messes, Altair loungewear has you covered…literally.
3. Designed With Care
We give “handle with care” a whole new meaning when it comes to designing our matching sets. If you haven’t caught on yet, we design every product in our store by hand. And just like so many other processes that come with designing luxury loungewear, sometimes the brainstorming and creation process can take months.
“We wanted to create loungewear for life, and I couldn’t imagine doing that with someone else’s designs,” said Jenna Duncan, founder of Altair Loungewear and in-house designer for all of Altair’s matching sets. “I know the feeling of having nothing to wear and, especially as a young mom, I wanted clothes that helped me feel comfortable but like I still had my personality intact. I think about every detail when designing our matching sets. From big things like texture and fit, to little things like what type of stitch would best suit the fabric or whether pants should be wide-legged or fitted. It helps that I’m a little bit of a perfectionist…I know I can make a practically perfect matching set.”
Every adjustable drawstring waistband, every breast pocket, and every simple button has been chosen for a reason. Like they say, the designer’s in the details.
4. Designed With You in Mind
Now’s the moment we’ve all been waiting for– when a loungewear set goes from our hands to your hands. At the end of the day, what matters most is how YOU feel in our cozy sets. Want to know the best thing about our sets being designed exclusively by Altair? We can make changes whenever we want.
Don’t like how a texture feels on your skin? We can fix that. Not a big fan of how another set fits on your pear-shaped body. We can fix that too. What if you simply would love to see a set in a different color? Yep, we can do that too.
In fact, our newest Cove in canary set had to undergo several changes because we realized the 100% Rayon material was too transparent. We don’t know about you, but see-through pants are a no-go around here. So, we selected a custom thicker fabric specially made for our Cove set. Easy, breezy, and not see-through.
We’re pretty biased when we say we’re one of the best luxury loungewear brands out there, but we also know there’s always room for improvement. We welcome feedback! Send it our way any time at firstname.lastname@example.org. We’re dedicated to you and to continually improving our products, one stitch at a time.
5. Designed Exclusively by Altair
“Designed exclusively by Altair” isn’t just a phrase we stick on our packaging. It’s an honest statement that we proudly design and critique all our products so women around the world can feel sophisticated and comfortable. Altair loungewear is more than cute clothes. Altair is for lounging, for cuddling, for running errands, for date nights, and for every moment in between.
Thanks for being here. And thanks for shopping exclusively at Altair for all your loungewear needs.
Altair the Label